NEMO2025 – Day 1: Creativity

Content type: Case study

Course details

Innovation and transformation, as well as the emergence of disruptive business ecosystems, have gained increasing significance. One approach to tackle this complex task is Design Thinking, which applies designer problem-solving techniques for agile, ideation, prototyping and testing in innovative processes through collaboration among stakeholders. The goal is to generate ideas by using different design thinking methods, based on tangible visualisation of certain aspects of the problem within a developed solution space, where collaboration among stakeholders plays a central role. Through the Scene2Model tool, a transformation of the physical visualisation into digital conceptual models is enabled, so that they can be processed and used within modelling tools, further decomposed, and combined with available enterprise assets. This approach enables a location and time-independent collaboration of globally distributed networks and stakeholders, implied by the digital transformation and globalisation of businesses. The interplay of Conceptual Modelling and Design Thinking establishes a connection between unrestrained design artefacts and more formal abstractions (e.g., business process models).